To be one of the most respected steel manufactures in the country that will pursue on a relentless pursuit of shareholders value added, growth and quality in every thing we do.

Doing the right thing - We members of KDS Steel have the responsibility to do the right thing for our shareholders, customers and one another.

Pursuit of Challenge and Success – KDS Steel challenges more energetically with attitude exhibiting stronger spirit to achieve success

Wining –We have a passion for achieving results and winning – for our shareholders, customers, country and one another.

Inclusive meritocracy- we care about one another, value one another's differences, focus on results and strive to help all team members reach their full potential.

Leadership – We will be decisive leaders at every level, communicating our vision and taking action to help build a better future for our company, country and ourselves.